diff --git a/pom.xml b/pom.xml
index a1aec18..17a0f0c 100644
--- a/pom.xml
+++ b/pom.xml
@@ -11,7 +11,7 @@
 
 	<groupId>com.imyeyu.timiserverapi</groupId>
 	<artifactId>TimiServerAPI</artifactId>
-	<version>1.0.18</version>
+	<version>1.0.19</version>
 	<packaging>jar</packaging>
 	<name>TimiServerAPI</name>
 	<description>imyeyu.com API</description>
@@ -205,6 +205,11 @@
 			<artifactId>timi-utils</artifactId>
 			<version>0.0.13</version>
 		</dependency>
+		<dependency>
+			<groupId>me.majiajie</groupId>
+			<artifactId>tinypinyin</artifactId>
+			<version>2.0.3</version>
+		</dependency>
 		<dependency>
 			<groupId>com.imyeyu.font.icon</groupId>
 			<artifactId>timi-icon-font</artifactId>
diff --git a/src/main/java/com/imyeyu/api/modules/common/entity/Multilingual.java b/src/main/java/com/imyeyu/api/modules/common/entity/Multilingual.java
index 19d59fd..11fc8fa 100644
--- a/src/main/java/com/imyeyu/api/modules/common/entity/Multilingual.java
+++ b/src/main/java/com/imyeyu/api/modules/common/entity/Multilingual.java
@@ -1,6 +1,8 @@
 package com.imyeyu.api.modules.common.entity;
 
+import com.fasterxml.jackson.annotation.JsonIgnore;
 import com.imyeyu.java.bean.Language;
+import com.imyeyu.spring.annotation.table.Column;
 import com.imyeyu.spring.entity.UUIDEntity;
 import lombok.Data;
 import lombok.EqualsAndHashCode;
@@ -15,6 +17,18 @@ public class Multilingual extends UUIDEntity {
 
 	protected String zhCN;
 
+	@Column("zh_cn_pinyin_full")
+	@JsonIgnore
+	protected String zhCNPinyinFull;
+
+	@Column("zh_cn_pinyin_initial")
+	@JsonIgnore
+	protected String zhCNPinyinInitial;
+
+	@Column("zh_cn_pinyin_mixed")
+	@JsonIgnore
+	protected String zhCNPinyinMixed;
+
 	protected String zhTW;
 
 	protected String enUS;
diff --git a/src/main/java/com/imyeyu/api/modules/common/service/implement/MultilingualServiceImplement.java b/src/main/java/com/imyeyu/api/modules/common/service/implement/MultilingualServiceImplement.java
index b67f60a..8471299 100644
--- a/src/main/java/com/imyeyu/api/modules/common/service/implement/MultilingualServiceImplement.java
+++ b/src/main/java/com/imyeyu/api/modules/common/service/implement/MultilingualServiceImplement.java
@@ -3,6 +3,7 @@ package com.imyeyu.api.modules.common.service.implement;
 import com.imyeyu.api.modules.common.entity.Multilingual;
 import com.imyeyu.api.modules.common.mapper.MultilingualMapper;
 import com.imyeyu.api.modules.common.service.MultilingualService;
+import com.imyeyu.api.util.PinyinUtil;
 import com.imyeyu.spring.mapper.BaseMapper;
 import com.imyeyu.spring.service.AbstractEntityService;
 import com.imyeyu.spring.util.Redis;
@@ -34,6 +35,18 @@ public class MultilingualServiceImplement extends AbstractEntityService<Multilin
 		return mapper;
 	}
 
+	@Override
+	public void create(Multilingual multilingual) {
+		fillPinyin(multilingual);
+		super.create(multilingual);
+	}
+
+	@Override
+	public void update(Multilingual multilingual) {
+		fillPinyin(multilingual);
+		super.update(multilingual);
+	}
+
 	@Override
 	public Multilingual get(String id) {
 		Multilingual result = redisLanguage.get(getKey(id));
@@ -81,4 +94,14 @@ public class MultilingualServiceImplement extends AbstractEntityService<Multilin
 	private String getKey(String id) {
 		return "%s%s".formatted(KEY_PREFIX, id);
 	}
+
+	private void fillPinyin(Multilingual multilingual) {
+		if (multilingual == null) {
+			return;
+		}
+		String zhCN = multilingual.getZhCN();
+		multilingual.setZhCNPinyinFull(PinyinUtil.full(zhCN));
+		multilingual.setZhCNPinyinInitial(PinyinUtil.initial(zhCN));
+		multilingual.setZhCNPinyinMixed(PinyinUtil.mixed(zhCN));
+	}
 }
diff --git a/src/main/java/com/imyeyu/api/modules/gao/entity/GaoCustomer.java b/src/main/java/com/imyeyu/api/modules/gao/entity/GaoCustomer.java
index b5570c9..d472e94 100644
--- a/src/main/java/com/imyeyu/api/modules/gao/entity/GaoCustomer.java
+++ b/src/main/java/com/imyeyu/api/modules/gao/entity/GaoCustomer.java
@@ -6,7 +6,9 @@ import com.imyeyu.api.modules.common.entity.Attachment;
 import com.imyeyu.api.modules.common.entity.TagApply;
 import com.imyeyu.api.modules.user.bean.Gender;
 import com.imyeyu.api.modules.user.entity.User;
+import com.fasterxml.jackson.annotation.JsonIgnore;
 import com.imyeyu.java.TimiJava;
+import com.imyeyu.spring.annotation.table.Column;
 import com.imyeyu.spring.annotation.table.Transient;
 import com.imyeyu.spring.entity.UUIDEntity;
 import lombok.Data;
@@ -59,6 +61,18 @@ public class GaoCustomer extends UUIDEntity {
 	/// 姓名
 	private String name;
 
+	@Column("zh_cn_pinyin_full")
+	@JsonIgnore
+	private String namePinyinFull;
+
+	@Column("zh_cn_pinyin_initial")
+	@JsonIgnore
+	private String namePinyinInitial;
+
+	@Column("zh_cn_pinyin_mixed")
+	@JsonIgnore
+	private String namePinyinMixed;
+
 	/// 性别
 	private Gender gender;
 
diff --git a/src/main/java/com/imyeyu/api/modules/gao/service/implement/GaoCustomerServiceImplement.java b/src/main/java/com/imyeyu/api/modules/gao/service/implement/GaoCustomerServiceImplement.java
index afbdb9c..064dc6c 100644
--- a/src/main/java/com/imyeyu/api/modules/gao/service/implement/GaoCustomerServiceImplement.java
+++ b/src/main/java/com/imyeyu/api/modules/gao/service/implement/GaoCustomerServiceImplement.java
@@ -21,6 +21,7 @@ import com.imyeyu.api.modules.gao.vo.GaoCustomerTrendStateReq;
 import com.imyeyu.api.modules.system.entity.Logger;
 import com.imyeyu.api.modules.system.service.LoggerService;
 import com.imyeyu.api.modules.user.service.UserLoginService;
+import com.imyeyu.api.util.PinyinUtil;
 import com.imyeyu.java.TimiJava;
 import com.imyeyu.java.bean.timi.TimiCode;
 import com.imyeyu.java.bean.timi.TimiException;
@@ -91,6 +92,7 @@ public class GaoCustomerServiceImplement extends AbstractEntityService<GaoCustom
 	public void create(GaoCustomer customer) {
 		TimiException.required(customer.getName(), "not found customer.name");
 		TimiException.required(customer.getStoreId(), "not found customer.storeId");
+		fillPinyin(customer);
 
 		Logger logger = new Logger(Logger.Module.GAO, "GAO_CUSTOMER_CREATE");
 		try {
@@ -169,6 +171,7 @@ public class GaoCustomerServiceImplement extends AbstractEntityService<GaoCustom
 				}
 			}
 			dbCustomer.setName(customer.getName());
+			fillPinyin(dbCustomer);
 			dbCustomer.setGender(customer.getGender());
 			dbCustomer.setAge(customer.getAge());
 			dbCustomer.setBirthdateCalendar(customer.getBirthdateCalendar());
@@ -424,4 +427,11 @@ public class GaoCustomerServiceImplement extends AbstractEntityService<GaoCustom
 		customer.setInvitedCount(customer.getInvitedCount() + delta);
 		mapper.update(customer);
 	}
+
+	private void fillPinyin(GaoCustomer customer) {
+		String name = customer.getName();
+		customer.setNamePinyinFull(PinyinUtil.full(name));
+		customer.setNamePinyinInitial(PinyinUtil.initial(name));
+		customer.setNamePinyinMixed(PinyinUtil.mixed(name));
+	}
 }
diff --git a/src/main/java/com/imyeyu/api/util/PinyinUtil.java b/src/main/java/com/imyeyu/api/util/PinyinUtil.java
new file mode 100644
index 0000000..0955a53
--- /dev/null
+++ b/src/main/java/com/imyeyu/api/util/PinyinUtil.java
@@ -0,0 +1,63 @@
+package com.imyeyu.api.util;
+
+import me.majiajie.tinypinyin.Pinyin;
+
+import java.util.Locale;
+
+/// 拼音搜索工具
+///
+/// @author Codex
+/// @since 2026-08-21
+public final class PinyinUtil {
+
+	private PinyinUtil() {
+	}
+
+	/// 转换为无声调全拼
+	///
+	/// @param value 原始文字
+	/// @return 无声调全拼
+	public static String full(String value) {
+		return convert(value, false, false);
+	}
+
+	/// 转换为拼音首字母
+	///
+	/// @param value 原始文字
+	/// @return 拼音首字母
+	public static String initial(String value) {
+		return convert(value, true, false);
+	}
+
+	/// 转换为首字全拼、后续字首字母的混合拼音
+	///
+	/// @param value 原始文字
+	/// @return 混合拼音
+	public static String mixed(String value) {
+		return convert(value, false, true);
+	}
+
+	private static String convert(String value, boolean initial, boolean mixed) {
+		if (value == null) {
+			return null;
+		}
+		StringBuilder result = new StringBuilder(value.length());
+		boolean first = true;
+		for (char character : value.toCharArray()) {
+			if (Character.isWhitespace(character)) {
+				continue;
+			}
+			String pinyin = Pinyin.toPinyin(character).toLowerCase(Locale.ROOT);
+			if (pinyin.isEmpty()) {
+				continue;
+			}
+			if (initial || (mixed && !first)) {
+				result.append(pinyin.charAt(0));
+			} else {
+				result.append(pinyin);
+			}
+			first = false;
+		}
+		return result.toString();
+	}
+}
diff --git a/src/main/java/db/migration/timiserver/V37__backfill_pinyin_search.java b/src/main/java/db/migration/timiserver/V37__backfill_pinyin_search.java
new file mode 100644
index 0000000..f873aa5
--- /dev/null
+++ b/src/main/java/db/migration/timiserver/V37__backfill_pinyin_search.java
@@ -0,0 +1,98 @@
+package db.migration.timiserver;
+
+import com.imyeyu.api.util.PinyinUtil;
+import org.flywaydb.core.api.migration.BaseJavaMigration;
+import org.flywaydb.core.api.migration.Context;
+
+import java.sql.Connection;
+import java.sql.PreparedStatement;
+import java.sql.ResultSet;
+
+/// 回填拼音搜索字段
+///
+/// @author Codex
+/// @since 2026-08-21
+public class V37__backfill_pinyin_search extends BaseJavaMigration {
+
+	private static final int BATCH_SIZE = 500;
+
+	@Override
+	public void migrate(Context context) throws Exception {
+		backfillMultilingual(context.getConnection());
+		backfillCustomer(context.getConnection());
+	}
+
+	private void backfillMultilingual(Connection connection) throws Exception {
+		try (PreparedStatement select = connection.prepareStatement("""
+			SELECT `id`, `zh_cn`
+			FROM `multilingual`
+			WHERE `zh_cn` IS NOT NULL
+				AND (`zh_cn_pinyin_full` IS NULL OR `zh_cn_pinyin_initial` IS NULL OR `zh_cn_pinyin_mixed` IS NULL)
+			""");
+			PreparedStatement update = connection.prepareStatement("""
+			UPDATE `multilingual`
+			SET `zh_cn_pinyin_full` = ?, `zh_cn_pinyin_initial` = ?, `zh_cn_pinyin_mixed` = ?
+			WHERE `id` = ?
+			""")) {
+			try (ResultSet resultSet = select.executeQuery()) {
+				int batchSize = 0;
+				while (resultSet.next()) {
+					addMultilingualBatch(update, resultSet.getString("id"), resultSet.getString("zh_cn"));
+					batchSize++;
+					if (batchSize >= BATCH_SIZE) {
+						update.executeBatch();
+						batchSize = 0;
+					}
+				}
+				if (batchSize > 0) {
+					update.executeBatch();
+				}
+			}
+		}
+	}
+
+	private void backfillCustomer(Connection connection) throws Exception {
+		try (PreparedStatement select = connection.prepareStatement("""
+			SELECT `id`, `name`
+			FROM `gao_customer`
+			WHERE `name` IS NOT NULL
+				AND (`name_pinyin_full` IS NULL OR `name_pinyin_initial` IS NULL OR `name_pinyin_mixed` IS NULL)
+			""");
+			PreparedStatement update = connection.prepareStatement("""
+			UPDATE `gao_customer`
+			SET `name_pinyin_full` = ?, `name_pinyin_initial` = ?, `name_pinyin_mixed` = ?
+			WHERE `id` = ?
+			""")) {
+			try (ResultSet resultSet = select.executeQuery()) {
+				int batchSize = 0;
+				while (resultSet.next()) {
+					addCustomerBatch(update, resultSet.getString("id"), resultSet.getString("name"));
+					batchSize++;
+					if (batchSize >= BATCH_SIZE) {
+						update.executeBatch();
+						batchSize = 0;
+					}
+				}
+				if (batchSize > 0) {
+					update.executeBatch();
+				}
+			}
+		}
+	}
+
+	private void addMultilingualBatch(PreparedStatement update, String id, String value) throws Exception {
+		update.setString(1, PinyinUtil.full(value));
+		update.setString(2, PinyinUtil.initial(value));
+		update.setString(3, PinyinUtil.mixed(value));
+		update.setString(4, id);
+		update.addBatch();
+	}
+
+	private void addCustomerBatch(PreparedStatement update, String id, String value) throws Exception {
+		update.setString(1, PinyinUtil.full(value));
+		update.setString(2, PinyinUtil.initial(value));
+		update.setString(3, PinyinUtil.mixed(value));
+		update.setString(4, id);
+		update.addBatch();
+	}
+}
diff --git a/src/main/resources/db/migration/timiserver/V36__add_pinyin_search_columns.sql b/src/main/resources/db/migration/timiserver/V36__add_pinyin_search_columns.sql
new file mode 100644
index 0000000..c5dbfc1
--- /dev/null
+++ b/src/main/resources/db/migration/timiserver/V36__add_pinyin_search_columns.sql
@@ -0,0 +1,15 @@
+ALTER TABLE `multilingual`
+	ADD COLUMN `zh_cn_pinyin_full` TEXT NULL COMMENT '简体中文全拼' AFTER `zh_cn`,
+	ADD COLUMN `zh_cn_pinyin_initial` TEXT NULL COMMENT '简体中文拼音首字母' AFTER `zh_cn_pinyin_full`,
+	ADD COLUMN `zh_cn_pinyin_mixed` TEXT NULL COMMENT '简体中文混合拼音' AFTER `zh_cn_pinyin_initial`,
+	ADD KEY `idx_multilingual_zh_cn_pinyin_full` (`zh_cn_pinyin_full`(128)),
+	ADD KEY `idx_multilingual_zh_cn_pinyin_initial` (`zh_cn_pinyin_initial`(128)),
+	ADD KEY `idx_multilingual_zh_cn_pinyin_mixed` (`zh_cn_pinyin_mixed`(128));
+
+ALTER TABLE `gao_customer`
+	ADD COLUMN `name_pinyin_full` VARCHAR(512) CHARACTER SET utf8mb4 COLLATE utf8mb4_unicode_ci NULL COMMENT '姓名全拼' AFTER `name`,
+	ADD COLUMN `name_pinyin_initial` VARCHAR(128) CHARACTER SET utf8mb4 COLLATE utf8mb4_unicode_ci NULL COMMENT '姓名拼音首字母' AFTER `name_pinyin_full`,
+	ADD COLUMN `name_pinyin_mixed` VARCHAR(128) CHARACTER SET utf8mb4 COLLATE utf8mb4_unicode_ci NULL COMMENT '姓名混合拼音' AFTER `name_pinyin_initial`,
+	ADD KEY `idx_gao_customer_store_name_pinyin_full` (`store_id`, `deleted_at`, `name_pinyin_full`(128)),
+	ADD KEY `idx_gao_customer_store_name_pinyin_initial` (`store_id`, `deleted_at`, `name_pinyin_initial`),
+	ADD KEY `idx_gao_customer_store_name_pinyin_mixed` (`store_id`, `deleted_at`, `name_pinyin_mixed`);
diff --git a/src/main/resources/mapper/timi-server/common/TagMapper.xml b/src/main/resources/mapper/timi-server/common/TagMapper.xml
index c8d7b88..e7784d5 100644
--- a/src/main/resources/mapper/timi-server/common/TagMapper.xml
+++ b/src/main/resources/mapper/timi-server/common/TagMapper.xml
@@ -32,6 +32,9 @@
 				OR `m`.`ja_jp` LIKE CONCAT('%', #{keyword}, '%')
 				OR `m`.`de_de` LIKE CONCAT('%', #{keyword}, '%')
 				OR `m`.`ko_kr` LIKE CONCAT('%', #{keyword}, '%')
+				OR `m`.`zh_cn_pinyin_full` LIKE CONCAT(#{keyword}, '%')
+				OR `m`.`zh_cn_pinyin_initial` LIKE CONCAT(#{keyword}, '%')
+				OR `m`.`zh_cn_pinyin_mixed` LIKE CONCAT(#{keyword}, '%')
 			)
 		</if>
 		AND `t`.`deleted_at` IS NULL
diff --git a/src/main/resources/mapper/timi-server/gao/GaoCustomerMapper.xml b/src/main/resources/mapper/timi-server/gao/GaoCustomerMapper.xml
index 4352626..3dfc2da 100644
--- a/src/main/resources/mapper/timi-server/gao/GaoCustomerMapper.xml
+++ b/src/main/resources/mapper/timi-server/gao/GaoCustomerMapper.xml
@@ -29,6 +29,9 @@
 				`c`.`code` LIKE CONCAT('%', #{keyword}, '%')
 				OR `c`.`name` LIKE CONCAT('%', #{keyword}, '%')
 				OR `c`.`telephone` LIKE CONCAT('%', #{keyword}, '%')
+				OR `c`.`name_pinyin_full` LIKE CONCAT(#{keyword}, '%')
+				OR `c`.`name_pinyin_initial` LIKE CONCAT(#{keyword}, '%')
+				OR `c`.`name_pinyin_mixed` LIKE CONCAT(#{keyword}, '%')
 			)
 		</if>
 		<if test="tagIdList != null and !tagIdList.isEmpty()">